A British urban thriller set in the outskirts of london, focuses on the different themes such as friendship and loyalty to each other whilst also looking at the everyday lifestyle of shifty a young drug dealer living in the outskirts of london trying to make a living but has to find a way out without being killed. The way in which this film was marketed was through using a microwave scheme whereby film-makers are challenged to shoot a full length film for up to £75,000 with the option of raising additional in-kind support taking the budget to a maximum of £100,000. The scheme includes intensive film-making, tightly focused scripts, short production schedules and commercial potential. This film was considered as to also appeal to middle-class Guardian reading audience, the trailer targeting this audience featured a more classical style soundtrack whilst the urban trailer featured a hip-hop style soundtrack that didnt actually feature in the film eventually as a result. The way in which this film was marketed represents an example of cross-media converegence whereby it used:
- music- mp3 downlaods
- cd- the soundtrack
- youtube- music video
- cinema and television trailers (also on youtube)
- dvd/blu-ray
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